Highlife

We produced Highlife, the first-ever Black British Reality TV show. A program that didn't just buck the trend of who it represented, but also how, changing the narrative of Black Britain by making sure Black British voices were at the centre of culture like never before. It became the number one trending topic on Twitter, driving more than 47m impressions globally.

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Reality shows are among the most-watched UK programming, but year after year the casts look pretty similar. For the launch of the Pixel 6 a phone that accurately photographs the beauty of all skin tones with 'Real Tone' Google saw a chance to change that and drive consideration while demonstrating the brand's values of progress. Partnering with Channel 4, Essence Mediacom not only did we Executive Produce Channel 4's biggest ever branded entertainment series but we also produced the campaign around it including idents, contextual adverts and a social media spin off series.

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Production Company:

‍Luti Media x Optoment x Cr8tive Row

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Director:

‍Daps

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Exec Producer: 

Luti Fagbenle

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